Insults Reversed

Years ago, in southern New Mexico, there was a State Senator named Burton Roach. Sen. Roach was a robust man with a huge paunch. In one campaign, an opponent said the last thing needed in the State Senate was another "pot-bellied politician". Everyone, including Roach, recognized this as an insult to Roach. But, Roach was the smarter politician. He turned the insult around had a large button made with the letters PBP emblazoned, and as if to brag about his big belly, wore the button everywhere he went.

I have no recollection of Roach's ideology, but his general good humor and refusal to engage in name calling appealed to voters, and he was re-elected.

Andrew Jackson so infuriated his opposition that one speaker openly called him a jackass. Jackson apparently liked the comparison to a hard headed donkey and adopted the nickname. The donkey - jackass, if you will - remains the symbol of the Democratic Party to this day.

Margaret Thatcher angered Communists worldwide. Even before she became Great Britains Prime Minister, one called her an "iron lady"... meaning a stubborn, uncompromising person. But Maggie Thatcher liked the label and today, if anyone mentions The Iron Lady, everyone knows they mean former British Prime Minister, Margaret Thatcher!

Politicians and political consultants should think before they write campaign commercials insulting their opponents... you may just be creating a buzz word certain to get him, not you, elected!