The genius of Facebook

I am still not sure how Facebook works, but it is easy to see why it works, and it is a stroke of genius. Genius that has earned founder Mark Zuckerberg over three billion dollars a year, for a decade. Three billion. That is one million dollars, three thousand times over! Each year!

Having just made Facebook connection with a couple of old friends, we are expressing our gratitude to Mr. Zuckerberg. In all reality, the connectability of his web site is not the point of his genius.

Imagine, for example, people praising television for providing us commercials to view. For the most part, we hate the TV interruptions for commercials, yet think of the amount of money spent to get you to sit in front of your TV. All that expensive programming, expensive studios, towers, etc.

Or, imagine our being overjoyed to open our mailbox and find it is crammed full of advertising flyers. Did you ever stop to think how much it costs to print those things, then address them, and finally, pay the postage to get them crammed into your mailbox? Surely the cost doesn't make you hate them any less.

But with Zuckerberg's invention, we are delighted to add our eyes to his web site, and we urge our friends to do the same.

You say you never thought of Facebook in the same class with TV commercials or advertising flyers? That's the genius.

Zuckerberg has designed Facebook to attract as many "friends" as possible. It beckons your friends, and their friends, and their friends friends... all around the world. Each pair of eyes carefully counted to prove to advertisers the "reach" of their ads. The greater the "reach", the greater the charge.

Even television promotes Facebook... for free! TV News programs invite their viewers to join them on Facebook and become part of their broadcast. That is amazing! That is part of the Zuckerberg genius!